Apr 03
Rent a handbag
If you are the business type, you’ve surely read about Bag Borrow or Steal, a rental business for handbags, bags, purses, clutches. The idea is similar to Netflix‘: register, pay a monthly fee of $20 to $100 and order the handbag of your choice. Send it bag and get a new one or keep it as long as you like. Depending on your subscription you can have a basic handbag or the luxury types from Versace, Fendi etc. Actually, the company focuses on designer bags - they are more rigidly built and thus can better survive the daily “abuse” by their changing owners.
Recently, the company also added jewelry to their line of for-rent products, offering brands like Tiffany & Co. or Chanel.
As usual, a good idea as this one from Seattle, can’t be out for long without clones popping up all around. In Germany alone two startups are recycling the idea: Luxusbabe and RunAwayBag. We’ll see if this model will be the YouTube of Fashion…
